From what I have seen on forums and youtube comments, people seem to have a split opinion on it. Some hate and see it as selling out the franchise, some see it as just really cool if a little pricey merchandise to buy. What do you think? I personally have no problem with it at all. Bethesda owns the franchise now and has all the rights to use it for anything. They used it for really awesome things(remember the Nuka Cola themed soda they sold? https://www.polygon.com/2015/10/29/9639824/fallout-4-nuka-cola-quantum-target-jones-soda). The merch they have is pretty damn cool, to be honest with ya. If there is one thing Bethesda knows what to do, it is marketing. Fallout 4's hype proved that.

https://store.bethsoft.com/brands/fallout?p=1

really don't see a problem with it. As long as it doesn't affect the games they make idgaf.

It is quite pricey though, but with more and more purchases the scarcity value will decrease, demand will go up and therefore prices go down. Might buy some Fallout merch, but it's not my main priority right now tbh.

A lot of it is lack luster in my opinion, but a few stand out. The ones that really shine are the deluxe Pip-Boy and the new modular power armor figures. I've seen that they are starting to make separate armor pack so you can just buy those to swap whats on your frame instead of having to but multiple full figures.